made
to last

Durability means much more to us than making clothes that last.

It's about reducing our waste.

Creating cherished memories.

Contributing to a circular economy.

When you wear a Swanndri, you're not just wearing a piece of clothing, you're carrying a piece of history.

find out more

Built to endure,
like the people who wear them

  • Our
    initiatives
    • WHAT’S HAPPENING NOW
    • At Swanndri, durability begins in the design room. From fabric selection to lab testing our products, our team takes the utmost care to ensure that your Swannies are made to last.
    • Our Swannies are a true legacy, passed down through generations. Discover the heartwarming stories of these well-loved, well-travelled garments.
    • Your Swanndri garments are here for the long haul - if you give them a little TLC, that is. Check out our tried-and-true care guide for tips on looking after your hardy companions.
    • Every rip tells a story. Every stitch brings it back to life. Our simple Repair Guide shares time-honoured skills needed to mend your gear and keep the adventure going.
    • We know the clothing industry has a heavy footprint, but we're not ones to sit on the sidelines. Our Sustainability Strategy is our compass for a regenerative, circular future. Explore our current social and environmental goals and actions and learn how we're setting a course to do better.
  • Our
    Journey
    • OUR FUTURE GOALS & AMBITIONS
    • As we take big strides along our sustainability path, we've got some exciting milestones lined up for the near future.
    • We are currently developing our repairs programme, ensuring all our pieces are kept looking their best.
    • We are exploring how we can participate in the resale/secondhand market, breathing new life into old threads.
    • We're chatting with our fellow industry mates about joining forces to navigate our shift towards a circular textile world.
    • Curious about what we've got planned for the next couple of years? Check out our Sustainability Strategy for all the details.