About ZQRX

Introducing ZQRX

ZQRX core narrative

ZQRX wool growers not only produce the highest quality, most ethical wool in the world, they also work to give more than they take from the natural world, the animals living in that world, and the human communities interacting with it.

Growers use a new platform called the Regenerative Index to help them measure and improve how much they give back as they restore waterways, protect native species, offset carbon, and enhance local communities.

ZQRX wool is essentially a recipe for how they might produce and consume things in the future where products will not only change our lives for the better, they will change our entire world for the better by giving a little more than they take.

Give more than you take.

1. Regenerative inputs and outputs

NZM defines regenerative inputs and outputs as giving a little more than they take in respect to the environment, the animal life within that environment, and the people and human communities interacting with that environment.

To measure this NZM designed a new platform called the Regenerative Index. Growers use the index to help them measure and improve how much they give back as they restore waterways, protect native species, offset carbon and enhance local communities.

2. Technology that serves nature

Where nature has traditionally served technology, NZM uses technology to serve nature by automating data collection and processing requirements that sit behind the index.

3. Positive human action

This is a shift from Talking Action to Taking Action. Swanndri are announcing their commitment to this programme and their ongoing sustainability journey.

ZQRX wool growers:
These are the ZQRX wool growers who are interacting with the natural world on your behalf each day at the grassroots level i.e. restoring waterways, protecting native species, offsetting carbon, and enhancing local communities.