Crafted for Keeps - The Swanndri Philosophy of Durability

For more than 110 years, Swanndri has been designing quality garments that last for generations. You could say that we were doing durability before it was cool.

We believe that our clothes are meant to be worn and worn again, through any weather, season and occasion. The way we see it, every piece that lasts longer means less waste, less need for replacements, and less strain on our natural resources. It's as simple as that.

At Swanndri, durability begins in the design room. Our team knows the ins and outs of fabric selection and every material is put through rigorous lab testing before being approved.

We check all our fabrics for tensile strength, shrinkage, seam slippage, and abrasion resistance to withstand the toughest situations. Every seam is reinforced with single, twin, and even triple top stitching. Even our buttons are the four-hole kind for extra thread attachment.

For those high-wear areas, we add bar tacks to strengthen pocket openings. But we don't stop there - we choose only the most suitable lining fabrics to strengthen the stability of our jackets. And before anything hits the shelves, we put our products through wash and wear testing to ensure they can handle whatever you throw their way.

We've been around for a while and if there's one thing we're proud of, it's the heritage we've built on passing down our clothes. From one generation to the next, our clothes are more than just threads and buttons. They're memories, history, stories of lives well-lived.

We opt for timeless, classic styles that hold their ground no matter what the fast fashion world dictates on any given week. Sourcing the highest quality wool we can get our hands on, we want you to feel just as comfortable and confident wearing our clothes today as you would a year, five years, or even a decade from now. Substance over show.

The take-make-waste model of fast fashion is causing harm to our planet and we see it as our responsibility to pave a path towards circularity by designing durable clothes for our customers. When you invest in a Swanni, you're not just buying a product - you're welcoming a mate for life.