Central Otago is a land of extremes: extreme geological formations and an extreme climate. From blisteringly hot summers to bitterly cold winters, the region has it all. The change in seasons is one of the many things that keeps the region interesting for Tom Butler, General Manager of Blanket Bay Lodge.
“We get four distinctive seasons,” he says.
“Summer can be stifling hot and dry and you get that quite arid look, springs are usually beautifully calm and it’s a stunning part of year with everything in bloom, winter is crisp with snow all about, and Central Otago, as far as New Zealand goes, has one of the prettiest autumns. We get so many shades of yellows and golds. It’s quite spectacular, and all the seasons are quite unique.”
We’ve all grown up knowing that wool is a big part of what makes New Zealand tick – it’s in our DNA, part of our past and definitely part of our future.
It’s not an easy business, growing the world’s best fibre consistently, year after year. To do so requires a huge amount of knowledge about animal nutrition, soil and feed quality, and how to best care for the land that provides for the sheep that call it home.
Swanndri has been making clothes with one of nature’s most sustainable fibres for over 100 years. While the rest of the clothing industry catches up in rediscovering the miracle fibre, we have never stopped using wool ever since William Broome produced our first bush shirt in 1913.
Trusting the shirt on your back to keep you warm and dry in the harshest of weather conditions is what makes our products so popular. Who better to supply the raw material for our garments than sheep farmers from Central Otago who not only supply Swanndri, but also rely on us to keep them warm?
We caught up with the Reid brothers; Doug, Eddie and Willie.