Wool – From a Sheep’s Back to Yours

August 31, 2022

At Swanndri, we’ve been working with wool since way back. About 1913 to be exact. Sure, we’ve grown and changed since then, just like everyone has. But we’ve always stayed true to this core material.

How come? Well, wool’s pretty darn special. In lots of ways. And it comes from some pretty special farms, right here in New Zealand. So here’s a quick yarn about the wool we use for our outerwear, where it comes from, and the journey it takes to get from there to the clothes on your back (or your dog’s).

From a sheeps back to yours

With the best wool in the world – ZQ x Swanndri

February 12, 2020

We’ve all grown up knowing that wool is a big part of what makes New Zealand tick – it’s in our DNA, part of our past and definitely part of our future.

It’s not an easy business, growing the world’s best fibre consistently, year after year. To do so requires a huge amount of knowledge about animal nutrition, soil and feed quality, and how to best care for the land that provides for the sheep that call it home.

Growing nature’s miracle fibre: Meet the Reids

January 24, 2020

Swanndri has been making clothes with one of nature’s most sustainable fibres for over 100 years. While the rest of the clothing industry catches up in rediscovering the miracle fibre, we have never stopped using wool ever since William Broome produced our first bush shirt in 1913.

Trusting the shirt on your back to keep you warm and dry in the harshest of weather conditions is what makes our products so popular. Who better to supply the raw material for our garments than sheep farmers from Central Otago who not only supply Swanndri, but also rely on us to keep them warm?

We caught up with the Reid brothers; Doug, Eddie and Willie.

Tagged with 'wool'