For more than 110 years, Swanndri has been designing quality garments that last for generations. You could say that we were doing durability before it was cool.

We believe that our clothes are meant to be worn and worn again, through any weather, season and occasion. The way we see it, every piece that lasts longer means less waste, less need for replacements, and less strain on our natural resources. It's as simple as that.

Here at Swanndri, we’re on a journey to embed sustainability into more aspects of our business. Part of this, of course, means thinking about the life cycle of our products.

So, what happens to a Swanndri once you’ve worn it in and worn it out? When it’s done its dash as a dog blanket or a doormat? When it’s been handed down over the decades but it’s finally time to let it go? The core ingredient of a classic Swanny is wool – a natural fibre, grown from the land. So it makes sense that it returns to the land, right?

There’s wool, and there’s wool done right.

ZQ is a wool certification standard that stands for better quality – for the animals, for the planet, for you. Established in 2006, it is the world’s leading sustainable, ethical, and traceable wool. Dedicated to long term partnerships and sustainability, ZQ works with like-minded Kiwi farmers, industry partners, manufacturers and brands all around the world.

Here at Swanndri, we’re proud to source wool from ZQ certified New Zealand wool growers. The best of the best, from the best place in world to grow wool. It’s good to be working with farmers and partners who share the same values and commitment to quality and sustainability.