At Swanndri, we’ve been working with wool since way back. About 1913 to be exact. Sure, we’ve grown and changed since then, just like everyone has. But we’ve always stayed true to this core material.

How come? Well, wool’s pretty darn special. In lots of ways. And it comes from some pretty special farms, right here in New Zealand. So here’s a quick yarn about the wool we use for our outerwear, where it comes from, and the journey it takes to get from there to the clothes on your back (or your dog’s).

Add a layer when you’re cold. Remove a layer when you’re hot. Simple, right?

Yes… and no. While layering itself is a relatively straightforward concept, what really matters is what you’re layering with.

Wool (especially merino) makes all the difference. As nature’s miracle fibre, merino wool works with your body to support its natural cooling and heating system. It allows your body to breathe, without locking in sweat or losing warmth, helping keep you at just the right temperature so you can keep doing what you’re doing.