Since 1913

The history of Swanndri

Swanndri was founded in 1913 by William Broome who produced a wool ‘bush shirt.’ Although Broome was a tailor, he noticed that farmers and forestry workers of the time were not equipped for the tough conditions of Taranaki winters, and that’s what inspired him to create the first Swanndri bush shirt or “Swanni”. The first bush shirt, had a collar and short sleeves and was treated with a secret formula which made the water roll of the back of the garment like water did off a Swan, and hence the name, Swanndri.

Read more