At Swanndri, we’ve been working with wool since way back. About 1913 to be exact. Sure, we’ve grown and changed since then, just like everyone has. But we’ve always stayed true to this core material.

How come? Well, wool’s pretty darn special. In lots of ways. And it comes from some pretty special farms, right here in New Zealand. So here’s a quick yarn about the wool we use for our outerwear, where it comes from, and the journey it takes to get from there to the clothes on your back (or your dog’s).

There’s wool, and there’s wool done right.

ZQ is a wool certification standard that stands for better quality – for the animals, for the planet, for you. Established in 2006, it is the world’s leading sustainable, ethical, and traceable wool. Dedicated to long term partnerships and sustainability, ZQ works with like-minded Kiwi farmers, industry partners, manufacturers and brands all around the world.

Here at Swanndri, we’re proud to source wool from ZQ certified New Zealand wool growers. The best of the best, from the best place in world to grow wool. It’s good to be working with farmers and partners who share the same values and commitment to quality and sustainability.