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100% New Zealand Wool
Because great gear starts with choosing great wool.
At Swanndri, every product begins with a simple belief: if you want to make gear that lasts, you must start with wool that's grown with care. That's why we choose ZQRX wool - a new benchmark in regenerative, ethical, high-quality fibre.
ZQRX is a programme developed by The New Zealand Merino Company that helps wool growers give more than they take by improving soil health, biodiversity, water management, animal welfare, and community wellbeing.
Regeneration,
Not Just Sustainability
ZQRX measures real progress across 15 regenerative indicators - including soil health, water, biodiversity, animal welfare, and community wellbeing - so growers continuously improve how they care for the land.
Wool That Gives
Back to Nature
ZQRX growers work to restore waterways, protect native species, enhance carbon sinks, and support local communities, ensuring the landscapes they farm are healthier each year.
Traceable, Ethical,
High-Quality Fibre
Building on the trusted ZQ standard, ZQRX wool meets strict benchmarks for animal welfare, fibre quality, environmental care, and full traceability back to the farm.
Technology That
Serves Nature
Growers use digital tools to track regenerative actions, making it possible to measure how much they are giving back - rather than simply reducing impact.
A Collective Movement
for Better Wool
By choosing ZQRX, brands support a network of 500+ growers transitioning toward a regenerative future - helping drive positive change at scale.
Why Swanndri Chooses ZQRX Wool
We believe quality isn't an accident. It begins with choosing wool from farmers who are restoring their environments, treating their animals with respect, and producing fibre that performs naturally for decades.
By sourcing ZQRX wool, Swanndri joins a movement supporting 500+ growers transitioning toward a regenerative future - all while ensuring the long-term quality and consistency our products are known for.
ZQRX's Regenerative Index tracks how growers are giving more than they take by measuring progress across the land, animals, and people who make great wool possible.
Land: Looking After The Place Wool Comes From
Soil Health
Water & Waterways
Biodiversity
Climate & Carbon
Animals:
Putting Animal Welfare First
High Animal Welfare Standards
Growers must meet strict requirements around nutrition, natural living conditions, and protection from stress or disease.
Healthy Ecosystems for Healthy Sheep
Regenerative practices create environments where animals can thrive naturally.
People:
Supporting Communities & Knowledge
Community Wellbeing
The programme measures how growers support the people and communities connected to their farms.
Safe Workplaces
It ensures good working conditions, fair treatment, and a culture of care on farm.
Knowledge & Innovation
Growers use data, new ideas, and technology to make ongoing improvements.
In Short: The Index Checks Three Things
Healthier Land
Happier Animals
Stronger Communities
