When looking for locations to shoot and show off the new Swanndri summer range, we wanted to make sure it was somewhere that would allow us to illustrate what a modern Swanndri mission could be.

A quick weekend away, not too far from the big smoke, that the whole family could enjoy. A bit of adventure, a bit of relaxation, a bit of indulgence. Basically, a bit of everything. Doesn’t exist, someone said. Then someone else mentioned Matakana. We looked it up and it looked like it ticked all the boxes. So we went on the mission (as well as the shoot), and had such a good time, we figured, why not share the yarn?

And with that, welcome to the first edition in our Swanndri Mission Series. Here, we’re going to share ideas for all sorts of missions – from after-work adventures, to weekends away, to week-long expeditions. Giving you the inspiration, so you can make your own mission.

Swanndri has always been closely connected to farmers.

They’re the original testing ground for our products and have helped make Swanndri what it is today.

Through thick and thin, rain or shine, they’ve always been there for us, and we want to make sure we’re always there for them.

That’s why Swanndri is proud to support Surfing For Farmers, a mental health initiative that’s all about bringing farmers together, off-farm and into the surf to enhance wellbeing and build new connections.

As part of our partnership, we’re donating $5 from every beach towel or hooded towel sold online or in-store from 1st November to 1st February straight to Surfing For Farmers.

Here at Swanndri, we’re big believers in going all in on great ideas. In giving something a go and sticking to your guns. In thinking for yourself and doing things your own way. Because that’s how you make your own luck. Like making a bush shirt in a bathtub back in the day. Or building a brewery in the middle of nowhere north of Auckland not that long ago.