Swanndri has produced tons of great ranges over the past 97 years - even if we say so ourselves.

But, Winter 2011 is one of our best yet.  The range includes all the classic and dependable styles which have been relied on for years to help get the job done, but this season we have introduced a casual collection that complements the true essense of the brand.

 

The theme of "Swanndri Required" is the inspiration for the season, influencing the co-ordinated styling, versatility and quality finishing of the range.  These key attributes are what underpin the belief that Swanndri is an iconic New Zealand clothing brand and part of the New Zealand way of life.  We're not just blowing our own horn mind you, this is what we have been told by consumers when we undertook some independent research earlier in the year asking New Zealanders what influences them when making their apparel purchasing decisions.